1930’s- Glamorous age of Women’s Fashion


The era was the return to gentle and more feminine appearance. The shoulder and waistline curves were emphasised. Tidy and sweet at the day time and glamorous  at night.

Biased cuts, lobster prints, embellishments, embroidery and metal work could be seen in the dresses. Fur sleeves also prevalent during that time. Gowns were made in satins, crepe-de-chines, silks, crepes and chiffons by cross cutting the fabric.

Hats, beret, turban, cloche were were well coordinated. They used prominent colours on lips and faux eyelashes. Their eyebrows were thinner.

Kathrine Hepburn and Joan Crawford were some of the icons during that era.

Men continued with their relaxed clothing and narrow trousers.


1920’s – The decade when Western Fashion Came into existence


After the World War 1, there was a complete change in how people dress themselves. They started preferring more comfortable clothes and started to enjoy life. Women had more manly styles and preferred straight dresses and short hair. Men preferred relaxed clothing than the high collar.

It is when Flapper girls came into fashion, using sequins, feathers, graphic designs, short skirts, silk stockings, marcel waves and bob hairstyles.Coco Chanel made Black seem glamorous than ever before.



Another feather in the cap

The day started with a lot of hustle bustle. I somehow managed to reach college 20 minutes late on the first day when the professor was briefing everyone. First task of the day was to arrange the clothing items we were asked to bring from our wardrobe in the cloth rail and then pick out any to create a look and personality.

It was a really fun exercise to motivate us after which there was a lecture on history of 1920’s and 1930’s fashion. It was actually a great learning and enjoyment.

Then Prince Cassius came to help us with blogging and social media. He is one the prominent bloggers of London who gave us tips and tricks how to go about it. It was a good opportunity to get review on my idea of recording videos and blogging. He gave me a clear picture and direction towards my motive.

The entire day in college was really different than back in our college in India. The college here have a practical approach to everything they teach. Industry professionals guide us to start our own blogs and sites, so that we can achieve what we have come for. It was a long day with a lot of knowledge absorbing.

The beautiful thing about learning is that no one can take it away from you.


The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.


The Best days are usually unplanned. Random and Spontaneous

I planned to go to Bicester village but rather than going there I ended up on streets near Oxford. I got a mail from college to get particular set of things to college for which I had to roam around exploring the beautiful streets of London.


img_7826img_7827This day showed me how pretty London actually is. The shades of sky, the buildings, the trees and the red telephone booth made a view which was soothing to eyes.

I saw The Harry Potter building near Covent Garden which was very eye-catching. Then the glittery Carnaby written in Soho and the restaurants there were all glittered up with lights and decorations.
I had to get fabric materials, beads, craft supplies and stationeries. Was really puzzled were to get the things from. So I used google for my help. Here is the list of few

Fabric stores:

  1. Liberty London- Regent St, Carnaby, London W1B 5AH, UK
  1. Borovick Cloth Store – Berwick Street Market, 16 Berwick St, Soho, London W1F 0HP, UK
  1. The Berwick Street Cloth Shop- Berwick Street Market, 14 Berwick St, Soho, London W1F 0PP, UK
  1. Broadwick Silks- 9-11 Broadwick St, Soho, London W1F 0DB, UK

One can find many stores in Goldhawk Road as well.

Bead Stores:

  1. Beadworks Uk- Seven Dials London, 21a Tower St, London WC2H 9NS, UK
  1. Creative Beadcraft- 31 Smiths Court, Soho, London W1D 7DP, UK


  1. Paperchase
  2. Ryman
  3. John Lewis

After purchasing all the stuff I required it was time to get back home and enjoy the self-cooked meal to realise that these unplanned things leave us with memories that I never thought of.

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.


Keep trying! that’s all I can do

Pretty displays at Selfridges

The greatest failure is failure to try. When I came to London I had a plan to record conversations with managers of different store managers. To know their perspectives about fashion in London, what is prevailing, what makes London different from other countries it being one of the fashion capitals, and similar kind.

I first went to the stores in Oxford Street, had a talk with the store manager in few stores but they all denied, some said to email and get appointment at the first place, and some said that the manager is not available for a month. But then I went to Selfridges. It is a mall which has most of the luxury and high end brands.

I went to a few Luxury brands and was awestruck seeing their collection. I went to Hermès which is known for its scarves and leather products. Then to Bulgari that specialises in Italian jewellery and watches. Chanel’s store had variety of Jewellery, accessories and fragrances. Then to Chopard which is famous for it’s ladies watches. All of these brands had mind-blowing collection. Meanwhile this window shopping I forgot my purpose for going in there.

So after being all nervous I made my first try there in Topshop. They were very supportive and helped me record my first video. I had a set of 5-6 questions that i had asked the manager recorded it during our conversation. That boosted up my confidence to try other stores as well. But all the other brands and the people representing the brands denied because they didn’t want to get in trouble by recording a video in their work place. I even tried talking to the customer service of Selfridges regarding the same. After trying few more, I had to give up on the recording thing for the day and start window shopping again.

I went to Gucci, Dior, and YSL after that and fell completely in love with their bags. There were several other brands like Marc Jacobs, Zegna, Micheal Kors, Louis Vitton, name it and it was in there.

Work for it more than you hope for it. It doesn’t matter how slowly you go as long as you don’t stop.

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.


The Strike, the Bus and the Backstage Pass

Yay! I had an opportunity for dressing backstage in London Fashion Week 2017 Men and that too for BELSTAFF which is known for its luxury sportswear. London Fashion Week is a clothing trade show, held twice a year and is one the ‘Big Four’ Fashion weeks.

There was a tube strike in London which resulted into crowded buses, streets and an Ultimate delay of an hour. When I reached there, so many things were going on in there. The models were getting their hairstyle, make up done, people were busy coordinating things, everyone was so busy. I was assigned dressing for the female models. Belstaff had amazing looks decided for the presentation. And, yes they also did some female looks in their presentation during LFW Men’s. It was their first coed collection inspired by the seafarers in the early days, their wardrobe and jackets that Belstaff had designed for the Royal British Navy, pirate flags, sailors’ tattoos and dockworkers. Silhouettes were cut in weathered-looking fabrics such as nylon or coated cotton and were casual and looser. 

My work was to dress the models according to the looks decided. There were different racks having 3 looks each, the detailed and the overall look photographed on A3 and the clothes and accessories arranged accordingly. There were people to guide as I wasn’t too familiar with dressing backstage. 

When all of the models were ready, the head gave a brief about the moodboard, why and how the looks were created to add life to the looks. We took a lot of pictures of the model, backstage, and the presentation. The arrangement for refreshments was good at the backstage, must say. The show went on for 2 hours where the models posed in three different stages. I and other interns waited for the presentation to end, as we had to arrange the clothes and accessories back on the racks according to the looks. 

It was a great experience, enjoyed backstaging in BELSTAFF with a wonderful team. After the event I headed to take a bus from the crowd streets on a strike day.

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.

It’s an ‘Add to Cart’ kinda day because its shop o’ clock at all hours today.

16651748_10209597440345079_1150070510_nAnd for that London is Always a good Idea, that too in Oxford street, its a Bingo. One of the famous shopping streets in London where billionaire’s can definitely become millionaires (talking from the customers side :P).
We took Santander Bicycles and headed towards the street. They were pretty cheaper than expected and we could leave those cycles at any other Santander stop near our destination. I was really amazed with the systematic ways of transport in London. We were so exhausted in only 10 mins that we had to take a bus.

We got down in front of Micheal Kors, went through their new and on sale women collection to realise that it is not cheaper in London. But in the Men’s section we could find a really good sale. A person can be lucky if he finds good deals as boxing day sale stays till the month of January.

Next stop was Topshop, it had an amazing collection of apparels, make up and accessories. Followed by Miss Selfridges, one brand where girls can find incredible dresses and that too at reasonable prices.

Polo by Ralph Lauren had variety of polo tees and collared shirts with their unique logo on them. Talking about Hugo Boss, it had amazing suit designs for men.

If one is looking for jackets AllSaints and Armani are a must go. AllSaints is famous for its leather jacket. Reiss can also be looked into for overcoats and warmer jackets. These brands are not very pocket friendly but one can get good deals in their sale, plus they have a really good collection. You can find the warmest jackets in North Face which are light and comfortable. Not only the jackets but gloves with which you can use touchscreen gadgets without taking them out. Quite impressive. Also, Uniqlo can be checked as they are quite affordable.

One thing we didn’t realise is that on a Sunday evening the stores get shut at 6. So, we could not check other brands.Indian food at ‘Salt’ in Marble Arch is really awesome, plus their sheesha makes the place even more alluring. Pao bhaji is a must try there.

The pretty streets and the glittery sky made our way to home.

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.